City Manager's Weekly Update
Week Ending February 2, 2019
This week, I attended my first Visit Santa Cruz County (VSCC) Board meeting. VSCC is a non-profit organization that serves as the official visitor and marketing entity for Santa Cruz County. Scotts Valley was recently selected by Santa Cruz area Mayors to serve on the Board. Having North County representation on the Board is important as Scotts Valley experienced the largest increase in 2018 hotel tax revenue compared to all of the area cities. Year-over-year, Scotts Valley's hotel tax revenue increased by 23%, followed by Watsonville with a 12% increase. Santa Cruz experienced a 10% increase and Santa Cruz County reported at 5% increase. Capitola remained flat. Lodging facilities countywide collectively generate about $23 million in hotel tax revenue, which supports local services. If these trends continue, Scotts Valley year-end hotel tax revenue could be as high as $2 million.